Polaris HUB – a joint venture between the Nordic collective rights management societies Koda (DK), Tono (NO) and Teosto (FIN) – has entered into a licensing agreement with TikTok. The licensing agreement also covers the repertoire of the Icelandic society Stef.
/ 23/09/2022 / Willy MartinsenThe agreement constitutes an important step forward to providing Nordic rights holders with the opportunity to earn revenue from the digital platforms. It ensures that Nordic composers and music authors will receive remuneration when their music is used on TikTok, as well as data on music usage. The agreement is retroactive, i.e. it covers the use of music since the launch of TikTok.
– We are pleased that the agreement is in place. Music has great value both for TikTok and its users, and Norwegian songwriters, composers and lyricists will now receive remuneration from TONO when their music is used on the service, says CEO of TONO, Cato Strøm.
The use of short-form video platforms platforms for music has constantly increased. According to a recent Polaris Nordic study, Tik Tok has had a strong and rapid growth in the Nordic countries during the last two years and already 15% of the population uses it for music discovery.
Polaris Hub, which negotiated the contract, is a joint venture created by the Nordic collection societies Koda (DK), Tono (NO) and Teosto (FIN). Polaris Hub acts on behalf of all three organisations when negotiating and entering into agreements with international digital music services. Previously, Polaris Hub has also negotiated Nordic agreements with Meta (Facebook & Instagram), Apple, Spotify, YouTube and SoundCloud. Distributions to music authors are paid by each country’s collective rights management societies to their own members.
Willy Martinsen, Director of Communications, tel. +47 909 65 254, willy.martinsen@tono.no.